Strategic Business Advisory Services
Combining the best data gathering approaches, we help clients identify the most profitable customer segments, measure the effectiveness of campaigns, assess changes in customer expectations and also devise value maximization strategies to enhance their value.
We support clients by capturing the voice of customer and generating ideas for product development through experts or through dipstick feedback from key customers in market.
We work with clients to design and execute a one-time or ongoing customer satisfaction measurement framework that provide actionable insights on key improvement areas for the business.
We work with clients to help improve sales efficiencies and market share through research and analysis on customer segmentation, annual spend by key customers and share of wallet analysis.
We use suitable qualitative and quantitative research techniques to develop actionable customer segments and buyer personas that can be leveraged for targeted marketing and sales programs.